Hello, reader. Welcome to my blog. In this post, I'll be exploring the psychology of color and its use in films.
Idea
I was researching ways to make a film unique. When we talk about color in films, we almost always think about the color of the atmosphere or color grading. But what happens when you use a specific color for specific elements? In the mise-en-scène, for example, or in the characters themselves.
Color psychology: is the strategic use of colors to evoke specific emotional and psychological responses from the audience.
How can it be used?
Color psychology has diverse uses. As the name suggests, it is highly related to psychology and how the human brain reacts to each color. It's surprising how a single color carries so much meaning and can add details to the plot.
Color choices enhance storytelling, develop characters, and create immersive atmospheres. Each color carries its own associations and connotations, influencing the viewer's perception and feelings. By applying color psychology, filmmakers tap into the viewers' subconscious reactions, intensifying the impact of scenes and narratives.
Common meanings of each color:
According to editor Lilly Mtz-Seara, these emotions and adjectives are attributed to each of these colors. Of course, they can also vary and are not a rigid mold or a rule.
RED – anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence
PINK – love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine
YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard
ORANGE – humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant
GREEN – healing, soothing, perseverance, tenacity, self-awareness, pride, unchanging nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy
BLUE – faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression
PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy
BROWN– materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity
BLACK – No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger
WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile
SILVER – riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech
GOLD – precious, riches, extravagance. warm, wealth, prosperity, grandeur
Examples:
The use of color in films
Takeaways:
Color is a narrative tool that is developed from pre-production, it not only provides meaning but also a unique design and a unique brand for films (if the audience can recognize the film only by color it means that its use was a success)
Using specific colors on elements like objects, settings, and characters gives them meaning. It occurs to me that in Inside Out, the emotions had specific colors that represented them, like disgust and green, sadness and blue (these are colors universally associated with those emotions).
Color psychology appeals to our subconscious, activating emotional responses.
That's all for now, reader. Thank you for reading this collection of reflections.
-Dragorite